The Sales Representative is responsible for developing and maintaining relationships with distributors, retailers, and customers while promoting the company's products and driving sales growth within an assigned territory. This position focuses on identifying new business opportunities, expanding existing accounts, increasing product distribution, and providing exceptional customer service. The Sales Representative works closely with Sales Management, Brand Managers, and the Marketing team to achieve sales objectives and support the company's overall growth strategy.
RESPONSIBILITIES
- Visit and contact assigned distributors, retailers, and customers on a regular basis to maintain relationships and identify sales opportunities.
- Develop and maintain strong relationships with existing customers while providing excellent customer service.
- Identify and develop new customer accounts within the assigned territory.
- Promote and sell the company's products to meet or exceed established sales goals.
- Increase product distribution by expanding points of sale (POS) within existing accounts.
- Drive SKU expansion by introducing new products to current and prospective customers.
- Conduct product presentations and training sessions for distributors, buyers, and customers.
- Collaborate with the Marketing team to support promotional campaigns, product launches, and marketing activations.
- Monitor competitor activities, pricing, promotions, and market trends, and communicate findings to management.
- Maintain a thorough understanding of the company's products, brands, pricing, and promotional programs.
- Identify customer needs and recommend appropriate products and solutions.
- Prepare sales reports, call reports, and account updates as required.
- Assist in merchandising activities and ensure proper product placement and brand visibility at customer locations.
- Participate in trade shows, customer meetings, conferences, and other industry events as required.
- Work closely with Sales Management and Brand Managers to execute sales initiatives and achieve territory objectives.
- Maintain accurate customer records and sales activities using company systems.
- Travel throughout the assigned territory and internationally, as required.
- Perform other duties as assigned.
QUALIFICATIONS
Education amp; Experience
- Bachelor’s degree in Business, Marketing, or a related field
- 3–5 years of experience in sales, business development, account management, or a related field
- Experience working with distributors, retailers, or international markets strongly preferred
- Proven track record of meeting or exceeding sales targets and driving business growth
Skills amp; Competencies
- Exceptional communication and presentation skills, with the ability to clearly and concisely communicate both technical and non-technical concepts
- Strong organizational skills with the ability to set priorities and meet deadlines
- Analytical and strategic thinking skills
- Strong numerical aptitude and ability to work with data
- Team-oriented with the ability to collaborate effectively in day-to-day operations
- Results-driven with a strong focus on achieving sales and business objectives
- Flexible and adaptable in a fast-paced, changing environment
- Strong relationship-building and interpersonal skills
- Ability to work independently and manage multiple priorities
- Bilingual (English and Spanish) strongly preferred
- Ability and willingness to travel internationally up to 50%
